Content marketing

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Introduction

We understand that growing your business is not just about having a great looking website – it’s also about driving traffic and increasing conversions. At Best Response Media, we are firm believers in the power of content marketing. It’s the best way to expand your reach, achieve more brand coverage for your website – and ultimately drive traffic and conversions.
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Process

Our team has implemented successful content strategies for a wide range of brands, and knows the value of gaining high authority links and driving inbound traffic and sales.

We create award-winning content campaigns that are focussed on engaging with both new and existing customers through inspirational and entertaining content.

We deliver fantastic articles and interactive content pieces that are informative whilst giving your business the platform to generate brand awareness, gain valuable customer data, drive traffic and – most importantly – improve your sales.

Research and Brainstorming

Your competitive landscape is one of the first areas that we focus on.

Using the most up-to-date tools, we can see what your competitors are doing and where any initial opportunities might lie. Once we know what your competitors are doing (and what’s working and what isn’t) we get to work brainstorming content ideas to engage your customers and boost your online presence and brand awareness.

From there we will create a plan and strategy to deliver the right content at the right time for optimal results.

Pre-Outreach

Our pre-outreach process involves building sustainable relationships with brands, editors, journalists and bloggers to make sure your content is featured in all the relevant conversations. We target influencers that can help distribute the content once it’s been developed and published.

For us, pre-outreach is a way to reach out to influencers and publications about the content that we to create. This is a perfect way of getting their feedback on the ideas that we want to develop, and to assess what they might be interested in in the future.

We establish an ever-growing network that boosts the authority of your content and draws more people to it. In time, this process will take your content – and your brand’s profile – from strength to strength.

Gather data

We never create content without doing our homework first.

Part of our process is to conduct keyword research and to look at other successful content pieces to make sure that your content will not only reach the people you need to reach but engage them as well.

That’s why in this phase we look at what’s been done before and who engaged with it, and then we find opportunities to try something new that will generate interaction and links from top websites.

We are passionate about creating content that has a purpose and resonates with your audience. This means it has to provide something new and different, but it also has to be accurate and robust. So, we dedicate time to making sure every piece of content is packed with valid information and is backed by thought-provoking data.

This means that your content will not only entertain your target market, but it will also be a reliable source of information – giving it the longevity to remain popular with users.

Build

We recognise the importance of delivering top quality content and maintaining a brand narrative that your customers will consistently engage with.

Our content marketing team of designers, developers, SEO executives and copywriters work together to consistently produce the best content to boost your brand.

Once we’re certain we’ve gathered enough data to make your content watertight, we set about designing and creating the piece itself. Our team of copywriters turns the ideas behind the content into an engaging and informative piece, packed full of data and engaging copy.

We know that an attractive, engaging design is integral to delivering first class content – and our designers are experienced in creating award-winning interactive content pieces.

Our writers, designers and developers work together to create something engaging and informative that presents the content and the data in the best possible way.

PR and outreach

We believe in acquiring links naturally and organically to boost the relevance and authority of your site.

We use many methods to get the right people talking about your brand and linking to your website, including content creation (both on and off site), competitions and social media.

Our PR and outreach team also focus on increasing your reach and brand exposure across all digital channels. This generates inbound links to your website from high authority websites, and lets Google know that your site is relevant and a good source of information – improving your search engine visibility.

We are absolutely thrilled with the results that Best Response Media achieved for us with the Clan Map content marketing campaign. Not only have we seen a boost in traffic and revenue, the campaign won The Drum DADI award for best use of organic search and was nominated in both the UK Search Awards and The Drum Marketing Awards as well!
Lochcarron of Scotland
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Get in touch with us

Our content has been nominated for countless digital awards and in 2017 our work won the award for ‘Best use of organic search (SEO)’ at The Drum DADI Awards.
  • The Drum RAR Recommended until April 2019
  • UK Content Awards Shortlisted 2018
  • The DRUM Search Award Finalist 2018
  • The DRUM Marketing Award Finalist 2017
  • The DRUM DADI Award Winner 2017
  • UK Search Awards Shortlisted 2016
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