In 2016, Magento announced its Commerce Cloud offering that enabled users to create unique and engaging shopping experiences while taking advantage of the cloud service. This simplified things for merchants given the fact Magento offered a true all-in-one solution, leaving third-party infrastructure providers redundant.
Magento Commerce Cloud has various benefits, such as the developed global ecosystem of implementation partners and a vast marketplace of extensions, and it is equally suitable for enterprises and small businesses looking to grow.
Now, let’s take a closer look at it.
What is Magento Commerce Cloud?
Magento Commerce Cloud is a managed, automated hosting platform for Magento Commerce software. It is formerly known as Enterprise Cloud Edition. However, this new version combines Magento Commerce with the cloud infrastructure while also offering additional features such as Integrated source control management system (GIT) and other elements necessary for successful development, staging and live production.
Powered by the cloud, Magento provides unrivalled flexibility and a frictionless shopping experience, regardless of whether your customers use a desktop or mobile devices when interacting with your brand.
How is Magento Commerce Cloud different from Magento Commerce?
Magento currently offers three different variations of its product:
Magento Commerce, Magento Commerce Cloud, and Magento Open Source.
The last one is a free to download, non hosted eCommerce platform with a rather limited number of features, which is why we’ll focus on diving a bit deeper and comparing Magento Commerce and Magento Commerce Cloud.
What sets Magento Commerce Cloud apart from the on-premise Magento Commerce are the following additional features:
- Rapid development
- Continuous deployment
- Fully customisable elements
- Enhanced security
Cloud environment guarantees continuous availability, which is very important for eCommerce businesses in terms of maintaining steady streams of revenue and secure operations. It is also well known for its high resilience, automated patching and functionality enhancements, which ensures ultimate security for both merchants and customers.
Magento Commerce Cloud is simple to integrate within existing systems so that merchants can adapt to the technology changes without disrupting their workflow. Thanks to the GIT-based workflow with automatic build and deploy, you can instantly push code alterations to the platform. Deployment and management costs are reduced, which makes this solution a worthy investment.
Observing the bigger picture, eCommerce companies that choose to switch to the Magento Commerce Cloud solution can expect to create better cross-channel experiences and improving their conversion rates significantly.
Is Magento Commerce Cloud safer?
Compared to Magento Commerce, Magento Commerce Cloud has additional security benefits that come naturally with the technology of cloud computing.
Magento Commerce Cloud uses reliable Amazon Web Services (AWS) as the underlying infrastructure, which ensures a scalable and secure environment for online stores and a 99.9% guarantee of uptime.
In addition, Magento Commerce Cloud relies on a shared responsibility security model. This means each of the parties involved has its dedicated area of security that it is responsible for maintaining. Just like with any deployment model, Magento application is completely customisable, which means you as a merchant get to decide which Magento managed security services you want to use. This way, you can lessen the burden on yourself and avoid additional operational responsibilities.
Security is enhanced thanks to the Fastly Web Application Firewall which prevents malicious traffic from entering your website. Typically, merchants need to pay additionally for this type of cyber protection, but it comes as a standard part of the cloud infrastructure within Magento. Plus, Magento Commerce Cloud is PCI certified as a Level 1 Solution Provider, which means your store will meet the required security standards.
Can I grow my business to other countries with Magento Commerce Cloud?
Magento platform is created with merchants’ need for global expansion in mind, meaning you can easily reach customers across the border. If you’ve outgrown your local marketplace and have established regional partnerships, rest assured you’ll get an equally reliable ally in Magento Commerce Cloud.
The platform allows you to manage multiple international eCommerce websites and create localised brand experiences for different types of audiences, from one, centralised point. Cloud infrastructure gives you the speed and agility to enter new markets, which is undeniably a competitive advantage in today’s economics.
Magento global ecosystem provides you with the needed expertise on local knowledge in any region you plan on expanding to, so you can tailor amazing, personalised experiences for various customers you target. There are over 150 languages available, so you can easily grow your business without severely damaging your budget and risking your company staying afloat.
Thanks to the Magento multi-site architecture, you can change the look of your site, hassle-free. Configuration is quick and seamless so you can enter international markets without developer intervention. This is a neat feature given the fact trends change and so does consumer behaviour. You need to be able to adapt and think on your feet, and more importantly – you need an infrastructure that supports this kind of approach.
What features does Magento Commerce Cloud have?
Magento Commerce Cloud is architected for innovation. We already highlighted some of its features earlier when comparing it to regular Magento Commerce solution, but take a closer look and examine the newly added features as well:
- High scalability is now achievable thanks to an integrated ece-tools package
- Self-serve configuration is available, as well as the full control of the staging/production environments (this means easier configuration workflow and seamless production deployment)
- More effective handling of the Static Content Deployment (i.e. faster production deployments)
- Merchants who use Pro Magento Commerce Cloud Plan can take advantage of three nodes to additionally boost their store’s performance
- Free built-in image optimisation contributes to faster page loads (minimum 20% faster)
- Cloud environment allows increasing the amount of needed memory and CPU, i.e. it provides great scalability
- It’s easy to add fully managed services (e.g. MySQL, Elasticsearch, Redis, RabbitMQ)
According to Magento’s data, more than 50% of its users have now transitioned to the cloud version of the platform due to its undeniable benefits.
As you can see, Magento Commerce Cloud can truly transform your online store and bring you closer to your set business goals, while ensuring optimal security and providing a wonderfully easy management system. The platform supports all of your operations and enables a seamless shopping experience for your customers, so you can be carefree and focus on other segments of your business.
If you feel like you’re not driving the maximum of your eCommerce and could use some guidance in this field, contact us at Best Response Media! We have a rich portfolio of satisfied clients and a recognised team of experts who know exactly what to do to increase your sales and bring you closer to your customers. Get in touch, create or transform your existing online store today!