As we enter 2022, the already fiercely competitive B2B landscape is only going to get fiercer.
This year, the global B2B Ecommerce market is predicted to grow by an impressive £790 billion on 2020’s total, that’s over a trillion US dollars.
This growth is expected to continue and forecasters have estimated that the industry will expand by a further 18.7% between now and 2028. Furthermore, 72% of B2B businesses are expecting to generate most of their revenues through Ecommerce within the next four years. Simply put, the market is changing massively and customer expectations are changing with it.
B2C has been at the forefront of Ecommerce UX developments for many years but this is beginning to change. A global study has found that as many as 80% of B2B merchants have switched vendors due to a poor customer experience.
With so much competition out there, it’s crucial that B2B Ecommerce merchants keep on top of developing trends and delivering dynamic, intuitive experiences that are tailored to the needs of their customers.
Troubles with growing conversion rates are one of the most common problems that B2B businesses come to us with, along with tackling the challenges of the industry and meeting the growing expectations of customers.
If you’ve recognised that your site’s conversion rates need improving, then you’ve already made the most important step. However, knowing how to act on this instinct is not so simple.
If you’re a B2B and wholesale eCommerce merchant and want to improve their site’s conversion rates, join us for our interactive workshop to learn how to fix your leaky B2B conversion funnel.
On December 9th at 9:30am, we will be hosting: B2B Conversion Growth Digital Workshop.
The workshop is run in a digital roundtable format using Zoom and places extremely limited so that each participant has time to receive detailed insights, feedback and suggestions from our team of experts.
For more detailed information, visit our events page and register to attend.