In the fast-paced, competitive world of eCommerce – where anything can be bought anywhere – brand loyalty might seem like a relic of the past. In fact, this couldn’t be further from the truth. Indeed, during COVID-19, customers have dramatically increased their support for the brands they care about, while also becoming more risk-averse. Customer acquisition cost has never been so high, and customer retention has never been so important.
Yotpo has shown that loyalty and referral programs can be more than just added extras – done right, they can form a fundamental part of your conversion strategy. That said, there’s no “one size fits all” approach.
What does loyalty look like for you?
If you would like to learn more about setting up a loyalty programme that works for your business and keeps your customers coming back for more, watch our latest webinar below: