Chinti and Parker

Chinti and Parker is a leading British ready-to-wear brand. They are stocked in many leading retailers including Selfridges, Harrods and Colette. In addition to their retailer network, they sell online via their own ecommerce store. The website was in need of a design update as well as a migration to a more recent version of Magento. Best Response Media were approached to redesign the website and update the Magento version. Visit site


  • Upgrade Magento
  • Responsive Design and Development
  • Interactive lookbook
  • Enhanced site speed
  • Sticky filters on category page
  • Clean and minimal design
  • Category listing Ajax infinite load
  • Sticky header

The Outcome

The responsive web design methodologies employed have enabled larger images to be used throughout the site. This has enabled the stunning photography to be displayed in its best light. User experience has been enhanced across the platforms including mobile and tablet. An interactive lookbook has been developed to allow visitors to purchase directly from it. The press page also offers the same functionality. The category pages have a sticky filters option as well as the main navigation being sticky.
fixed header A sticky header enhances the visitor’s browsing experience as it removes the need to scroll back up the page if they don’t find what they are looking for.
BASKET SLIDER We implemented a full height basket slider. This allows more products to be visible in the basket at once and offers a more stylish way to present the basket.
LARGE IMAGES Large images have been used throughout the website to create a luxury feel.



"Best Response Media have demonstrated a unique blend of design expertise and Magento know-how. This has resulted in a greatly improved multi-channel ecommerce experience for our customers and a fantastic increase in revenues for our business."
Chinti and Parker

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