Best Response Media was born 10 years ago on a bench in a park. Literally, the idea of starting a business emerged during a lunch break.
It was 2009 when Bachir Smahi and David Wain-Heapy quit their jobs and made a step into the digital world by starting Best Response Media, a digital agency that’s bringing clients closer to their customers every day.
In 10 years, the agency has come a long way.
“We built the business from nothing, there was just our enthusiasm & knowledge. In a decade, we went from startup to becoming a respected, award-winning agency, and a very proud Enterprise Magento Partner”, says David.
The ability to change, the key to success
David and Bachir, co-founders and managing directors, are watching the changes in the fast-evolving world of internet from the inside.
Just try to remember what 2009 was like. It was the age of Blackberry phones and slow & expensive mobile internet. People were still decorating the wallpapers on their MySpace pages and throwing sheep at each other on Facebook.
In a decade, users have gone from that to buying online on their phones. As customers habits change, so should businesses.
“When we started, many retailers realised that digital commerce is the future. Those who didn’t adapt fast enough started failing and getting pushed out by more innovative digital competitors. Blockbuster, HMV, Borders, and Comet, to name a few, were all victims of their inability to adapt to this new digital world. For us, it was all about helping some of these new challenges”, explains Bachir.
Best Response Media isn’t just an agency that delivers services, it’s a growth partner that guides clients through the digital challenges.
“It’s not enough just to have a fully functional website. It’s about constant innovation, being better than the larger competitors and giving the consumer superior user experience”, adds Bachir.
The ability to change is the key to success, and that’s one of the features that got this agency to its 10th birthday.
The future is mobile
Smartphones have changed the way we behave. It is a development that has had a massive sociological impact, but also an impact on how people and businesses research, shop and buy.
“There have been many exciting new developments, but one of the most exciting ones are the advancements happening in mobile commerce” both co-founders agree.
Best Response Media is staying at the leading edge of technological innovation and will continue to deliver the best work possible for clients helping them navigate the competitive landscape.