Access Box Storage

Company Background

Access Box Storage is part of the Access Self Storage Group - one of the largest self-storage providers in the UK. Providing an easy to manage, secure and affordable box based storage solution for students, home movers and businesses.

Project Requirements

Access Box Storage’s Magento 1 platform support was coming to an end and they needed to re-platform. They had a strong vision to grow their domestic & business customer bases and create a new website experience that enabled customers to choose storage with or without the need for collection & delivery.

They also wanted to redesign and rebrand their website from ‘Box Storage for Me’ to ‘Access Box Storage’, to reposition their service under their well-known Access Self-Storage Group branding.

As part of re-platforming, they wanted to improve their internal operations and ensure they had the robust back end systems & tools they needed to process customer bookings and subscriptions more effectively. With their website at the heart of their business, they needed to address site performance issues and order management issues and they turned to Best Response Media to help.

Outcome

The Access Box Storage website was re-platformed to Magento 2 Commerce Cloud, putting the customer at the heart of the new website design and customer journey.

The new website relaunched their brand look and feel as Access Box Storage from Box Storage For Me, bringing their proposition in line with the Access Self Storage Group branding.

With custom wireframing and bespoke UX design, the buying process was streamlined, making it easier to use and personalised to their target audiences; students, home movers and businesses.

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Solution

Magento 2 Commerce Cloud Migrating to Magento 2 Commerce Cloud provided a scalable, secure and customisable platform to deliver their business goals. Powerful inbuilt tools such as Page Builder giving staff full control of updating content pages, without the need for HTML knowledge.

Streamlined Buying Process The online buying process was customised and overhauled into four easy steps; to book, collect, store and return customer’s stored boxes. The checkout process was improved with the integration of Loqate address verification software and Stripe payment integration.

Tailored Postcode Checker The new website user journey put Access Box Storage’s postcode finder at the heart of their user journey making it the main CTA of the page to drive visitors into the sales funnel. The customised postcode finder was also made smart, with full backend postcode management and integrated with Access Self Storage sites data to cross-sell and stop customers from potentially looking at a competitor.

Amasty FAQ Integration The implementation of the Amastys FAQ extension created an SEO optimised page to organise and manage customers frequently asked questions. Giving customers instant answers in visually meaningful groups, helping to increase conversions and reducing customer service calls.

Bespoke Returns Process A totally bespoke returns process was created to manage any changes to customer’s box storage subscriptions, to give full or partial refunds and to easily manage expired credit cards.

Wordpress Blog Integration WordPress, the best in class blog platform was integrated into the website design with improved UX, so that SEO friendly blog posts could be created easily and quickly by Access Box Storage staff.