Aquascutum

Company background

Aquascutum has been at the forefront of British outerwear for over 150 years. Its iconic trench coats and signature linings have been worn by countless stars and style icons over the last century.

01

Project requirements

Aquascutum wanted an eCommerce platform that could match its in-store experience.

Its eCommerce site was sufferingfrom an ill-fitting design and a baggy UX! We needed to bring the site up to date.

02

Outcome

We updated the design and UX‚ creating a responsive design with creative use of product photography that focuses on Aquascutum's products and brand heritage.

Behind the scenes, we implemented enhanced Magento functionality‚ allowing us to give the team access to smart features that increase conversions.

Previous
image
Next
image
00 - 00
03

Magento Platform We migrated Aquascutum to Magento, future-proofing its platform and simplifying its operations. We carefully configured everything for maximum security and performance
Global-e Integration We implemented Global-e international checkout, to increase conversions and give giving shoppers a seamless, localised experience wherever they are
Enhanced UX We delivered an enhanced UX. Recognising the needs of the modern customer, we created a platform that performs at the highest level on any device.
Creative Photography Research shows that photos featuring real people can actually increase your conversion rates, so we took advantage of creative photography that drives sales and doesn’t distract from the product.
Next project Christopher Raeburn