Aquascutum has been at the forefront of British outerwear for over 150 years. Its iconic trench coats and signature linings have been worn by countless stars and style icons over the last century.
Aquascutum wanted an eCommerce platform that could match its in-store experience.
Its eCommerce site was sufferingfrom an ill-fitting design and a baggy UX! We needed to bring the site up to date.
We updated the design and UX‚ creating a responsive design with creative use of product photography that focuses on Aquascutum's products and brand heritage.
Behind the scenes, we implemented enhanced Magento functionality‚ allowing us to give the team access to smart features that increase conversions.