Company background

Aquascutum has been at the forefront of British outerwear for over 150 years. Its iconic trench coats and signature linings have been worn by countless stars and style icons over the last century.


Project requirements

Aquascutum wanted an eCommerce platform that could match its in-store experience.

Its eCommerce site was suffering from an ill-fitting design and a baggy UX! We needed to bring the site up to date.



We updated the design and UX‚ creating a responsive design with creative use of product photography that focuses on Aquascutum's products and brand heritage.

Behind the scenes, we implemented enhanced Magento Commerce Cloud functionality‚ allowing us to give the team access to smart features that increase conversions.

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Magento Commerce Cloud We migrated Aquascutum to Magento Commerce Cloud, future-proofing its platform and simplifying its operations. We carefully configured everything for maximum security and performance
Global-e Integration We implemented Global-e international checkout, to increase conversions and give giving shoppers a seamless, localised experience wherever they are
Enhanced UX We delivered an enhanced UX. Recognising the needs of the modern customer, we created a platform that performs at the highest level on any device.
Creative Photography Research shows that photos featuring real people can actually increase your conversion rates, so we took advantage of creative photography that drives sales and doesn’t distract from the product.
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