Aromatherapy Associates

Company Background

Aromatherapy Associates is a luxury essential skin, bath and body care manufacturer with a strong British heritage and part of the retail giant Alliance Boots. Founded in 1985 with a small range of therapeutic-grade products and they have grown across Europe with a wide range of award-winning products.

Project Requirements

When Aromatherapy Associate approached Best Response Media their eCommerce website was underperforming and sales were generally down.

A Magento upgrade wasn’t going very well and they were struggling to get it stable and live.

Getting the website stable for the busy Black Friday and Christmas periods was the brand’s main priority. Moving forwards they wanted to upgrade the platform and make improvements to increase sales and improve the customer experience.

Outcome

Best Response Media increased the stability, performance and streamlined the website to make it more customer friendly, following a full website audit.

After this we replatformed the website onto Magento 2 Commerce, with a bespoke design reflecting Armomatherapy’s brand and values.

Magento 2 Commerce gave them a fast, stable platform with a much better customer experience and customer journey. As a result year on year revenue, conversion rate, transactions and average order values have improved considerably.

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Solution

Full Website Audit We carried a full website audit on the website making recommendations on technical, design and UX to create a priority of improvements to ensure the Aromatherapy website we took on was swiftly made stable and the Magento upgrade live.

Magento 2 Commerce We moved Aromatherapy onto Magento 2 Commerce a customisable secure and stable platform where new technologies can be easily integrated. A platform that can also support Aromatherapy Associates’ growth with its global functionality.

Bespoke Design We implemented a totally bespoke website design reflecting Armomatherapy’s brand and values. Driving forwards their customer experience and journey, as well as implementing new technologies.

Page Builder All CMS pages were set up using Magento's Page Builder to not only create richer shopping experiences for their customers but to also make in-house management and updates easier with drag and drop functionality, rather than complicated html code.

“Best Response Media have been a great addition to the digital team as well as a support network for our business. They are dedicated, knowledgeable and hands on with all tasks. We have recently completed a new website build moving from Magento Open Source to Magento 2 Commerce and they were professional throughout, making the process seamless. The end result is a beautiful website that reflects our brand and we are very much looking forward continuing to work closely with them to enhance our digital channels.”

Yasmin Willis-Browne, eCommerce Manager, Aromatherapy Associates