Aromatherapy Associates is a luxury essential skin, bath and body care manufacturer with a strong British heritage and part of the retail giant Alliance Boots. Founded in 1985 with a small range of therapeutic-grade products and they have grown across Europe with a wide range of award-winning products.
When Aromatherapy Associate approached Best Response Media their eCommerce website was underperforming and sales were generally down.
A Magento upgrade wasn’t going very well and they were struggling to get it stable and live.
Getting the website stable for the busy Black Friday and Christmas periods was the brand’s main priority. Moving forwards they wanted to upgrade the platform and make improvements to increase sales and improve the customer experience.
Best Response Media increased the stability, performance and streamlined the website to make it more customer friendly, following a full website audit.
After this we replatformed the website onto Magento 2 Commerce, with a bespoke design reflecting Armomatherapy’s brand and values.
Magento 2 Commerce gave them a fast, stable platform with a much better customer experience and customer journey. As a result year on year revenue, conversion rate, transactions and average order values have improved considerably.