Blundstone

Company background

Since 1870, Blundstone has made the toughest, no-nonsense footwear for work and play. Its products are developed by a team based in Hobart, Tasmania who use the best resources available from all over the world.

01

Project requirements

To maximise Blundstone’s potential and engage with customers across a variety of platforms, the brand asked Best Response Media to provide SEO, digital content marketing services, a user-friendly website design and a migration to the Magento platform. Blundstone wanted to launch a new site for the UK and Germany on Magento, with a focus on strong conversion potential and rich design that would communicate Blundstone rich story and offering to customers

02

Outcome

Providing a refreshing redesign of the eCommerce platform, we created a flagship website that delivers so much more on every level. A new focus on products and content has brought the brand closer to Blundstone’s customers and driven sales by creating a better user experience – all without compromising the brand’s heritage or values

Previous
image
Next
image
00 - 00
03

Improve speed and performance We implemented caching techniques across the site to improve speed and performance, helping Blundstone increase customer satisfaction, maintain its search rankings and drive conversions.
Enhanced UX We enhanced Blundstone’s overall UX – creating a dynamic design with creative use of photography, so the product remains at the heart of the Blundstone experience.
Content marketing strategy We designed and implemented a sensible content marketing strategy - telling the brand’s story in various formats to enhance Blundstone’s reputation, improve SEO and generate traffic.
Full screen design We implemented a full width, responsive design that lets large hero images breathe – showcasing Blundstone’s remarkable products and creating an attractive, immersive experience for customers.
In working with Best Response Media, we’ve not only seen a marked increase in website performance, we’ve also been able to provide our customers with an enhanced ecommerce experience across all platforms. We could not have done this without the Magento expertise and level of design proficiency that the Best Response Media team were able to provide.
Next project Global Luggage