Clintons

Company Background

Clintons is a leading high street retailer of greetings cards for every occasion. With over 270 stores all over the UK offering an extensive range of greeting cards, gifts and candles.

Project Requirements

Clintons wanted to improve their online presence to bring loyal retail customers online and expand their reach to new audiences. They wanted to redesign their website and create a shopping experience online that matched their retail stores.

When they approached Best Response Media, their website lacked personalisation, quality product information and had a poor user experience.

Customers were frustrated finding the cards they wanted with slow loading times, limited shipping options and payment methods.

Outcome

Best Response Media redesigned the Clintons website to breathe new life into their online presence, providing a better shopping experience for their loyal customers.

We migrated Clintons to Magento 2 Commerce Cloud, future-proofing their platform and helping them streamline their internal operations.

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Solution

Custom Design We gave Clintons’ website a fresh new design to bring the well known high street brand alive online. The improved imagery, a clean new menu and the reorganised product categorisation makes it quicker and easier for customers to browse and find the cards and gifts they are looking for.

Magento 2 Commerce Cloud We migrated Clintons to Magento Commerce Cloud giving them a secure, stable platform to create unique and engaging shopping experiences. A platform that integrates with Partners such as Akeneo and a vast marketplace of extensions, allowing them to bring their commerce vision to life.

SEO Migration We carried out a thorough SEO migration as part of Clintons’ website redesign, to address any missing content, and to build and maintain their Google ranking. We carried out in-depth tasks pre-launch, during and post-launch such as; site crawl, redirects, category structure review and restructure, https review and monitoring 404s and rankings post-launch.

JDA Stock Integration We implemented a specialist JDA software integration with Magento Commerce to efficiently manage Clintons’ stock and order fulfilment. JDA software effortlessly provides a single point of contact that connects every aspect of their business from their warehouse to the website, simplifying internal processes and ensuring maximum efficiency throughout.

Best Response Media is efficient, contributes excellent insights and reasoning into decisions and provides eCommerce guidance beyond our expectations. They are also very forthcoming with ideas for improvements.

Richard Sneath Ecommerce Manager, Clintons