Parka London

Company background

Parka London is one of the UK’s most iconic outerwear brands, famous for taking the classic parka jacket and modernising it to make it a style essential. The brand has taken all that’s good about the classic parka and made it great.


Project requirements

Despite already being a go-to name with an established eCommerce platform, Parka London wanted to keep up with its competitors and improve its online presence.

Parka London reached out to Best Response Media. We provided a performance overhaul of its Magento 2 Open Source platform, and a brand-new website design to improve UX and drive conversion.



Parka London’s new website now has an attractive and responsive design – with a focus on delivering the best possible user-experience.

We kept the design simple, to keep it on brand and deliver a process that's easy for customers to navigate from homepage to checkout.

Best Response Media was able to get the best out of the Magento platform and create a stable site with a design reflecting the heritage of the brand and connecting with customers on an emotional level.

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Site Caching We implemented site caching to improve speed and performance, improve SEO and ultimately drive conversions.
Creative Photography The iconic parka jacket is at the heart of what Parka London is about, so it was important to convey this by introducing a dynamic design and going all-in on creative photography.
Magento 2 Open Source We moved the site to Magento 2 Open Source, giving Parka London maximum flexibility and scalability. It can take advantage of the wealth of expansions and plugins available on the Magento platform.
Company Heritage We made the most of Parka London's heritage by putting its various USPs in the header. Immediately, visitors are aware they're visiting the home of the iconic Parka instilling confidence and driving conversions.
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