Parka London is one of the UK’s most iconic outerwear brands, famous for taking the classic parka jacket and modernising it to make it a style essential. The brand has taken all that’s good about the classic parka and made it great.
Despite already being a go-to name with an established eCommerce platform, Parka London wanted to keep up with its competitors and improve its online presence.
Parka London reached out to Best Response Media. We provided an upgrade of its Magento platform with a migration to Magento 2, and a brand-new website design to improve UX and drive conversion.
Parka London’s new website now has an attractive and responsive design – with a focus on delivering the best possible user-experience.
We kept the design simple, to keep it on brand and deliver a process that's easy for customers to navigate from homepage to checkout.
Best Response Media was able to get the best out of the Magento platform and create a stable site with a design reflecting the heritage of the brand and connecting with customers on an emotional level.