Parka London is one of the UK’s most iconic outerwear brands, famous for taking the classic parka jacket and modernising it to make it a style essential. The brand has taken all that’s good about the classic parka and made it great.
Despite already being a go-to name with an established eCommerce platform, Parka London wanted to keep up with its competitors and improve its online presence.
Parka London reached out to Best Response Media. We provided a performance overhaul of its Magento 2 Open Source platform, and a brand-new website design to improve UX and drive conversion.
Parka London’s new website now has an attractive and responsive design – with a focus on delivering the best possible user-experience.
We kept the design simple, to keep it on brand and deliver a process that's easy for customers to navigate from homepage to checkout.
Best Response Media was able to get the best out of the Magento platform and create a stable site with a design reflecting the heritage of the brand and connecting with customers on an emotional level.