PAUL is a French chain of bakery/café restaurants established in 1889 in the town of Croix, in Nord of France, by Charlemagne Mayot. It specialises in serving French products including; breads, crêpes, sandwiches, macarons, soups, cakes, pastries, coffee, wine, and beer.
PAUL has a powerful global vision and a huge desire to grow its business catering and events market.
However, when they approached Best Response Media their current eCommerce platform, was not fit for purpose to support this online growth strategy. At the same time, PAUL recognised the need to not neglect existing customers who are interested in PAUL’s range of cakes (as well as store, restaurants and masterclasses).
They were looking for a platform to facilitate both markets and provide PAUL with the tools and platform to capitalise on both areas of growth. Additionally, the new eCommerce solution needed to be readily scalable to support PAUL’s future global presence online.
The whole PAUL UK website was rebuilt Magento 2 Commerce Cloud, the latest iteration of the full-featured eCommerce solution. Creating personalised shopping experiences, to boost conversions by dynamically displaying content, promotions and prices based on customer segments.
The new website now showcases PAUL’ s wide range of products and services from their flakiest croissant to their large catering platters, providing the best customer and checkout experience for their loyal customers in-store or online.
A new world-class experience for both consumer and business customers and giving corporate and wholesale customers a simplified way of bulk ordering and complete orders quickly and with confidence.