Rubik's is an iconic toy brand, with 40 years of history behind it.
The company was founded by Ernő Rubik, a professor from Budapest. He wanted to help his students understand three-dimensional problems, and came up with his "Rubik’s Cube".
When Rubik's approached Best Response Media, its eCommerce site was on a legacy platform that was holding the business back.
The site was inflexible, with a tired design and a puzzling user experience that made using it was almost as hard as solving a Rubik's cube!
It was clear the site needed to move to the Magento platform.
We updated the design and UX, and moved the site to the Magento 2 Commerce Cloud platform.
This meant that Rubik's could take advantage of the array of third-party integrations and extensions to make its platform work harder. This allowed easy implementation of multi-warehouse and multi-country stock and sales. We also set up Spreadshirt integration for an expanded range of branded products seamlessly.
We updated the design and UX, making it easier for users to explore the magic of Rubik's.