Temperley London

Company Background

Temperley London is a luxury British women’s fashion brand selling evening and daywear designed by Alice Temperley MBE. Alice continues to head up the creative direction of this British Independent brand, which is now in its 20th year of business.

Project Requirements

Temperley was entering a new era and about to embark on their 20th year of operation and wanted to push their luxury fashion forwards into new International markets and relaunch and extend some of their collections.

When Temperley approached Best Response Media their website was underperforming, it wasn’t responsive or SEO optimised and the checkout experience left customers feeling frustrated.

They wanted to redesign their website, to create an enhanced user experience on a platform that could support their International business and order management requirements on marketplaces.

Outcome

Best Response Media totally redesigned Temperley’s website giving them a luxury user experience to exhibit their stunning fashion collections, in a way that is fast, responsive and optimised.

Replatforming to Magento 2 Commerce gave them a dynamic eCommerce solution to manage their multiple fashion lines and International online presence. Smoothing out their internal ordering management, shipping and returns processes and enabling customers to have a seamless shopping experience.

Bringing the World of Temperley and its luxury women’s wear collections alive online, with storytelling content and video.

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Solution

Bespoke Design We implemented a totally bespoke website design to reflect Temperley’s luxury fashion brand and British heritage. The new design relaunched some of their bespoke collections with an engaging shopping experience and a smooth checkout and returns process.

Magento 2 Commerce Temperley was migrated to the latest version of Magento 2 Commerce. Giving them a stable, scalable platform to support their market growth and their B2B ambitions. Magento Commerce allows Temperley to operate more efficiently with streamlined back end operations.

DHL Integration We set up DHL Shipping Integration so that shipping labels can be created and printed for every shipment taking into account the dimensions of packages. Plus customer tracking number automatically sent to customers and the ability to print and manage return labels as well.

Dynamic Page Builder All CMS pages were set up using Magento's Page Builder to not only create richer shopping experiences for their customers but to also make in-house management and updates easier with drag and drop functionality, rather than complicated HTML code.

SEO Migration We carried out a thorough SEO migration as part of Temperley’s website redesign, to address any missing content, and to build and maintain their Google ranking. We ensured pages were indexed, plus carrying depth tasks pre-launch, during and post-launch such as; site crawl, redirects, category structure review and restructure, https review and monitoring 404s and rankings post-launch.

Farfetch Integration Farfetch is a UK based luxury online retail marketplace, connecting shoppers in 190 different countries. We integrated Farfetch into Temperley’s Magento back end, increasing operational efficiency with a real-time view of sales performance and live views of stock, syncing their stock and order management.

Best Response Media has a friendly team and is a very supportive agency that has strong systems and processes. Our dedicated Project Manager has been so helpful and responsive, giving great training and explanations of the site functionality. The solutions that have been put in place have been well considered and offer the best product in-line with our budgets. Urgent support has been actioned without hesitation and solutions have been found very quickly. I would highly recommend working with Best Response Media."

Martha Baumforth-Leadbetter E-commerce Trading Co-ordinator