TOWER London

Company Background

TOWER London is a premier indie footwear retailer of branded boots and stylish shoes for women, men and kids. A family run business that opened its doors in North London in the 80s.


Project Requirements

TOWER London needed to migrate their Magento 1 platform before support for the Enterprise edition ran out.

Their website was feeling dated and they wanted to modernise their online brand identity to bring it in line with their cutting edge retail presence.

They needed a robust platform that would support their International vision and provide greater integration with their internal processes.



Best Response Media redesigned TOWER London’s eCommerce website to modernise their brand identity online and create consistency with its retail stores.

We migrated TOWER London to Magento Commerce, future-proofing their platform and helping them expand into new territories and streamline their internal operations with powerful integrations.

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Multi-Store Views We established several Magento Multistore views so TOWER could have a seamless brand presence in French, German and Italian. Here all the stores share the same domain and with subdomains for each language yet share the same Magento backend for easy administration.
Flexible Payment Integration We established multiple payment options on the Tower London’s website, giving consumers choice so payment was not a barrier to purchase. Flexible payment options included; Klarna, Amazon Pay, Braintree and Paypal.
Dynamic Page Builder All CMS pages were set up using Magento's Page Builder to not only create richer shopping experiences for their customers but to also make in-house management and updates easier with drag and drop functionality, rather than complicated HTML code.
Smart Search We integrated the dynamic search engine Doofinder into TOWER’s main navigation, providing smart search and relevant results to increase basket spend and sales. Their site search is now based on AI, so it is predictive, fast and initiative and importantly learns from their consumer’s behaviours.
Product Information Management To maximise TOWER London’s product data we integrated Lengow, to ensure they had the right products for the right channels, from marketplaces to price comparison engines to affiliates. They were able to optimise their product data and sell worldwide without the help of your technical teams.
Streamlined Order Management To streamline TOWER London’s order processing we integrated Linnworks so less time was spent on order processing, labelling, picking and packing. Giving them powerful stock control options and integration into their marketplaces.