What are the crucial parts of a smooth eCommerce checkout experience? Obviously, one of them has to be the right payment gateway that allows safe financial transactions and makes payments as seamless as possible both for you and your customers.
If you run an online store, you should provide your customers with more than one secure payment method. Luckily, Magento provides different payment gateways that you can use to cater to all your customers’ needs.
Below you can take a look at some essential information about choosing payment gateways for Magento.
How does it work?
The payment process starts as soon as the customer submits their order. The Magento payment gateway then records the transaction requests, encrypts the payment details, and sends them to the payment processor.
After that, the payment processor transfers the transaction details to the bank where the payment gets either approved or declined.
Once that step is complete, the response is sent back to the payment processor, and the gateway finalises the payment processing by sending a response to the customer.
So, the bottom line is that the Magento payment gateway serves as an intermediary between the customer and the bank.
What are the best Magento payment options?
Once you discover the best Magento payment gateways, you will know which ones will best suit your business. So, let’s take a look at the most popular payment gateway options for this platform.
You’ve probably used PayPal before, considering that it’s the most popular online payment gateway.
This option is accepted in almost every part of the world. On top of that, it is available on mobile phones, computers, and other devices.
PayPal records over 271 million users globally and the best bit about it is its express checkout button, which allows customers to enjoy a seamless checkout process. Therefore, it’s safe to say that PayPal is very easy to use.
Furthermore, with PayPal, you can create and send custom invoices and you don’t have to pay a fee to set it up on your store.
Finally, PayPal fees are rather affordable. Each transaction will require you to pay 2.9% + $0.30.
Authorize.net isn’t as popular as PayPal, but it’s a great alternative. Hundreds of thousands of entrepreneurs worldwide use this payment gateway and you should consider it too.
Firstly, Authorize.net can be used for online, offline, and mobile payments. In addition to this, it has a free mobile app.
Authorize.net also takes pride in its tools that keep everything safe. Its developers designed tools that you can use to fight fraud, such as the fraud detection suite, CVV verification, and so forth. This will give you peace of mind knowing that no hacker can steal anything from you.
And, even if you have a question or you don’t understand something completely, you can contact their support for free 24/7.
When it comes to fees, you will get charged $25/month as well as 2.9% + $0.30 per each transaction, which is similar to other payment gateway options.
Braintree is another great option with tools that make the checkout process as seamless as possible.
This payment gateway was acquired by PayPal in 2013, and companies such as Airbnb and LivingSocial use it regularly. This should be quite a proof that Braintree is worth your attention.
It has no monthly fees, it supports global payment methods, and it offers basic fraud protection. Braintree also accepts most credit and debit cards like Visa, Mastercard, American Express, and JCB.
Finally, the fees are no surprise. You pay 2.9% + $0.30 per each transaction.
Realex Payments is praised for its dependable payment functionality. With it, you can accept payments on your store by integrating the app in three different ways:
This payment gateway allows you to accept various types of credit and debit cards such as Visa Credit, Visa Debit, Mastercard, Giropay, Maestro, Diners Club International, and so forth.
On top of that, with Realex Payments, you can accept different currencies on your store, which is great if you are targeting customers globally.
It also has over 30 fraud rules which significantly reduce the chances of foul play and they also secure store card token.
When it comes to fees, you will be charged €29 ($32) per month and you will have to pay 1.75% + £0.09 ($1.1) for each transaction.
The final option on this list, Converge Elavon is secure and it supports all major credit and debit cards like Visa, Mastercard, AmericanExpress, JCB and UnionPay. On top of that, it allows multiple currencies at checkout.
You can manage transactions from Magento Admin and access authorization transaction details on the Order view page. Converge is compatible with mobile phones and tablets, and you can also see detailed transaction reports.
If you encounter a problem, you can contact their support for free 24/7.
The monthly fee is $10 and each transaction will cost you 2.65% + $0.19.
What to consider before choosing a Magento payment gateway?
With the best payment options covered, now let’s take a look at some things worth considering before you make your final decision.
1) A gateway to accommodate growth
Since you want your business to grow continually, you should first choose a payment gateway that will accommodate the size of your business at any time.
Magento offers two different editions – community and enterprise. The former is designed for eCommerce businesses that are just starting out, while the latter is great for both small and big eCommerce websites.
2) Customers matter the most
Customers are the lifeline of your business, so you should always choose a gateway that will make it easy for them to checkout.
If possible, the payment details should be auto-filled to prevent your customer’s checkout frustration. This will not only help them, but it will also increase the number of purchases on your store.
3) Safe transactions
Security should be one of your priorities too. In other words, you need to protect your eCommerce store from frauds during the checkout process. A secure payment gateway will protect your customers, but it will also prevent revenue loss for your business.
4) Think big, think global
Finally, you should know that even if your business is in its infancy, you need to tailor it for future growth. This means that you will have to cater to your customers’ needs wherever they may live.
Therefore, it is recommended to opt for a payment gateway that supports more countries, currencies, card networks, and payment methods.